In this article it talks about how the website neopets.com uses immersive advertising to get to kids. Some kids as soon as they get home they go on instead of doing homework. McDonalds, Disney and some other places are advertising to kids through immersive advertising. Immersive Advertising is when they put the advertisement in the games and through the whole website. Neopets uses immersive advertising because when the kids are playing games some of them are for McDonalds, or they are showing off a new movie. Also to feed pets you can buy from popular stores that are in the real world not just virtual. My opinion on immersive advertising is that when it gets to be to much then it could be pretty bad for the kids. If the children who use this know that it isn’t all right then they are okay but some of them want what they see. This is very affective to get young children to buy their products since if they see it they want it. Also it is very good for the companies that are getting advertised on the site because they get a lot more money.