In an article that we read today it talks about how advertisers get their products sold through kids that are really young. They do this because just telling kids that they will be cool doesnt work so companies give their products to “cool” kids so others will want to buy the product. Advertisers build brand name loyalty by having thier products made in counrties with cheap labour so that they are well made and that they can gain their trust so that people keep on buying their product. This also means they dont have to pay the workers as much money as they would have to. Advertising companies also use what is called Buzz/street marketing. What they do is they give “cool” kids their merchandise and tell them to wear it. Other people see this and think it will make them cool; so they go out and buy the thing they saw and other producta made by the company. The final way advertisers get kids to by their products is through movies, music and video games. A lot of rated-R movies are directed towards children that shouldn’t be watching those kinds of movies; music that has profanity; and through violent video games. Kids who are under 4 years old see these things and want to buy toys that are based off of them and eventually want to get the real thing. This is how marketers get their producs to kids.